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Clinch Partners with Tapad to Enable Video Personalization at Scale
Partnership Makes Cross-Device Video Personalization Available to Marketers to Improve Engagement, Increase Sales and Enhance the Customer Journey Clinch, a creative technology company that powers...
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Cross-Channel Attribution and How to Cut Through the Noise
Research by Econsultancy/Google shows that 76 percent of all marketers currently use marketing attribution or will use it in the next 12 months, yet only 17 percent say they are looking at the...
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Interview with Santi Pierini, President and COO, CAKE
“Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result.” Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s...
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TechBytes with Stephanie Klimaszewski, VP of Marketing at Aki Technologies
“Personalization tech powers regional call outs, product recommendations, local inventory counts and maps that drive foot traffic and sales.” What are some of the changes you’re seeing in retail and...
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Online-to-Offline Attribution: Three Vital Questions to Ask
Traditional advertising has long been a core part of the brand advertising arsenal, because it has been perceived as reaching the largest audience. But the landscape of advertising has shifted heavily...
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